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Deb Ellaway, founder and strength coach at Body Beyond 40
Deb Ellaway, founder and sons

TRAINING DESIGNED FOR THE BODY YOU HAVE NOW.

Eleven-plus years coaching Gold Coast women through strength, with the certifications and lived understanding to back it.

Body Beyond 40 started with a simple observation: most fitness spaces aren't built for women over 40. The programs assume a body that isn't changing. The culture often centres on shrinking rather than strength. And the coaching rarely accounts for perimenopause, menopause, or what training should actually look like on the other side of them.

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Deb has spent over a decade changing that on the Gold Coast — one small group, one 1:1 client, one online program at a time.

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She's certified in exercise for perimenopause and menopause, and in pregnancy and postnatal training. She trains seriously herself, and builds every program the way she'd want one built for her: strength-focused, joint-aware, and completely free of diet culture.

No bootcamps. No extremes. Just personalised, evidence-based training in a private Benowa studio where you can learn, progress and belong.

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Why this matters to me...

As I entered my own forties, I realised how much conflicting advice women receive. We're told to eat less, do more cardio and accept that feeling tired, weaker and less like ourselves is simply part of getting older.

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I knew there had to be a better way. Body Beyond 40 was created to give women evidence-based strength coaching that's built around the realities of midlife — not outdated fitness advice.

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I started Body Beyond 40 because I saw a gap. The fitness industry either ignores women in midlife altogether, or hands them the same program built for a 25-year-old with a few reps quietly taken out. Neither one accounts for what's actually happening in your body.

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My work sits at the intersection of strength training, women's physiology and midlife health. My clients get calm, expert, evidence-based coaching — in a room that feels like theirs.

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I've watched too many capable, motivated women get told to "just eat less and move more" while nobody explained what was actually happening in their bodies. That's the gap I built Body Beyond 40 to close. Not another bootcamp. Not another bounce-back plan. Coaching that starts with what's actually true about your body right now, and builds from there.

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